A podcast performance strategy built specifically for Caraway's audience, brand, and growth stage.
We analyzed 3,400+ podcast properties against Caraway's audience profile - women 25-45, health-conscious, design-minded, $75K+ household income. Here are three plan tiers using real shows, real rates, and real performance data.
Focused test - 7 food, wellness, and home shows. Prove the channel in 90 days.
Food & cooking authorities plus wellness lifestyle shows. Matches your current spend but with 14 high-performers vs. 177 scattered buys.
Full scale - premium placements including Jay Shetty, Glennon Doyle, and cultural tastemakers at reach.
Real rates from our partners. Real audience data from Podscribe. Click any show to listen.
Caraway is spending $61K/month on podcast advertising across 177 shows - but most are scattered YouTube and Instagram buys with low renewal signals. That means advertisers aren't coming back, which means the audience isn't converting. The opportunity isn't to spend more. It's to spend smarter - fewer shows, better fit, real attribution.
These are actual outcomes from VO2-managed podcast campaigns for premium wellness and lifestyle brands.
VO2 managed host-read campaigns across Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.
VO2 set a 1.2X ROAS goal. Actual results exceeded 2X target through strategic show selection and creative optimization.
16X ROAS on a single campaign — where timing, culture, and VO2 execution converge.
7 food, wellness, and home shows. Host-read ads with Caraway-specific creative focused on non-toxic living. Full Podscribe attribution from day one.
First reads live. Data flowing.
Cut underperformers. Double down on winners. A/B test creative angles (non-toxic vs. design vs. color drops). Negotiate renewal rates.
Clear signal on what converts.
Expand to 14-21 shows. Lock in annual deals. Replace scattered buys with an always-on podcast engine that compounds.
Predictable, scalable growth.
